Design method

How We Work together with you

1. Understand

Who are the clients/customers? How do they buy? What's the purpose of the work? We question everything to extract the perfect brief. The more we comprehend your proposal, the more appropriate and significant the visual artwork that we can create for your brand. By asking as many questions as possible, we pay attention, we do research, we slice and splice the data until we fully understand and are competent with the information and certain that we understand the target audience, your competitors and their message/ proposition. We take a good look at your business plans and other documents you supply us, and we then identify and cultivate the inherent value of what you’re offering to the market. Agency inputs at this stage might be: Brand audit , Research (qualitative and quantitative) , Application of marketing technologies (online research and survey tools) and Workshops.

2. Plan

A good plan means everyone knows what's going on and when. Proposals, timeline, costs and creative work are agreed prior to any work starting.

When we understand what makes your brand tick we prepare a creative brief that we use as a benchmark to obtain your approval for the way forward and simultaneously create a benchmark to measure how effective our design solutions are. We spend time crafting the final outcome to ensure that all the aspects of the commercial challenge have been considered

We explore lateral design solutions that meet the needs and create a unique marque that will represent the core propositions of your company personality. We ensure that the key drivers highlighted in our brief are reflected in our creative executions.

3. Produce

Once we’re both happy with the designs and they’ve gone through a development stage we produce final artwork and then it’s into production. You let us know what you need and we’ll handle the fuss of it all whilst taking full responsibility for a seamless delivery. When it comes to production we have a traditional outlook. Designers were always meant to work hand-in-hand with printers. It’s an age old partnership and we know how to get the best results from them. Unless you’re familiar with pagination, plates, registration, screens, trims and repro it’s probably a good idea to leave production to us.

4. Maintain

Not just updating but keeping the client up to date with new developments, site stats and proactive suggestions to improve their business.

To support the marque (or whatever the requirement) we will create a proprietary set of guidelines that will ensure that the new identity is replicated appropriately and consistently across your company. These guidelines typically include; colour palettes, typefaces, tone of voice (or brand personality) and visual language. On design agreement, we’re able to create a versatile PDF that will document how this brand will live in the public domain.

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